Are you using short-form video to promote your business or your client’s business but struggling to reach a local audience?
As a brick-and-mortar or local business, it’s essential to target customers in your area. In this blog post, we will share five proven strategies to help you effectively reach and engage with a local audience through short-form video. These techniques will enhance your visibility, increase brand awareness, and drive growth for your business.
- Utilize the Geotag Feature:
When editing your videos, take advantage of the geotag feature. By including your location, the algorithms will recognize your proximity to a specific area. To enable this feature, simply select the location option while editing your video, type in your nearest town or city, and click “OK.” This step informs the different social platforms about your business’s location, helping you reach a local audience. - Incorporate Local Towns and Cities in Your Videos:
Incorporating the names of nearby towns, cities, or villages in your videos can further improve your reach. Include these names in your captions, verbally mention them, or even use on-screen text to highlight your target areas. By associating your content with specific locations, the algorithm will identify your relevance to users in those areas and promote your videos accordingly. - Utilize Local Hashtags:
Hashtags are a powerful tool for increasing visibility. To target a local audience, incorporate hashtags that include your airport code, city name, or nearby towns. As you start typing in hashtags, the descriptions will suggest relevant and similar options. Choose the ones that are most applicable to your content and the audience you want to attract. Using local hashtags will help your videos reach users in those specific areas. - Highlight Your Business Location in Your Bio:
Optimize your bio by including the location of your business. In the “edit profile” section of your profile page, you can update your bio to mention the specific area or city you’re trying to target. For example, you can say “serving Calgary and area” or similar phrasing. This simple step allows the algorithm to understand your location and the audience you’re aiming to connect with. - Feature Local Monuments and Landmarks:
Capture the attention of local viewers by incorporating recognizable local monuments or landmarks in your videos. Whether it’s a historical site, a popular attraction, or an iconic location, filming in front of these spots creates a sense of familiarity and engagement with your local community. People who are familiar with these places are more likely to engage with your content and share it within their networks. - Bonus Tip: Engage with Local Users:
Use the discovery bar to search for your target city or town. Users who have used relevant hashtags or mentioned the location will appear in the search results. Take the opportunity to engage meaningfully with these users by leaving comments and liking their videos. This interaction helps attract the attention of the local audience and signals to the algorithm that you are actively engaging with the community.
Implementing these five strategies will significantly enhance your chances of reaching a local audience with video!
By leveraging the geotag feature, incorporating local names, using relevant hashtags, highlighting your location in your bio, and featuring local landmarks, you can connect with potential customers in your area and grow your business.
Additionally, actively engaging with local users will help foster a sense of community and further amplify your reach!
Get started today and unlock the full potential of TikTok for your business’s growth and success by watching this full training: