Creators, social media managers, virtual assistants, and business owners are constantly seeking ways to optimize their content and reach a wider audience. In this blog post, we’ll dive into the process we use here at, Skuter Social, to repurpose a single piece of content across various platforms to maximize visibility and engagement!
Step-by-Step Guide: Repurposing Short-Form Video Content Across Multiple Platforms
Let’s dive into the process and explore how to repurpose your content flawlessly across multiple platforms.
Step 1: Creating the Original Video
Begin by creating your video on your favourite short-form video platform.
Step 2: Downloading the Video Watermark-Free
There are two ways to proceed from here.
If you create only a few videos and prefer not to invest in a paid app, use snaptik.app to individually download your videos watermark-free.
However, if you produce numerous videos each month, we recommend using repurpose.io, our preferred method. (This is our affiliate link: https://repurpose.io/?aff=22089)
- Sign up for a repurpose.io account and start the free 14-day trial or explore the pricing to upgrade.
- In repurpose.io, go to “Connections” and add a new connection.
- Connect your Google Drive or Dropbox (based on your preference) as well as the source where your videos are coming from. In our case, we primarily use TikTok as the original video creation channel.
- Name your connections for easy reference, such as “Client’s Name – TikTok.”
- Wham, bam! Make sure your connection is live and automatically your videos will be saved to your storage.
Step 3: Creating the Workflow
In repurpose.io, proceed to “Workflows” and create a new workflow.
- Name the workflow using the client’s name and the source it’s grabbing content from (e.g., “Scooter Social – TikTok”).
- Select the source connection (TikTok) and the action you want to perform (upload the full video).
- Choose the destination where repurpose.io will send your content, such as your Google Drive folder.
- Set the workflow to auto-publish, allowing your videos to be automatically added to your Google Drive without watermarks.
Step 4: Manual Repurposing or Automation
At this point, you have two options for repurposing your content:
a) Manual Repurposing: If you wish to tweak the keywords and other details before reposting the video to another platform, leave the workflow on manual. This gives you greater control over the content’s appearance and timing.
b) Automated Repurposing: For a more hands-off approach, set up automations to have your video seamlessly posted from one platform to another using repurpose.io.
Step 5: Optimize and Schedule Your Content
Once the repurposed videos are in your Google Drive without watermarks, you can download them and schedule them on your platform of choice. When reposting, remember to optimize the title and add relevant keywords and hashtags!
You can watch the full training here: