Let’s dive into TikTok Ads with expert, Alley Hassen, and dig into what the benefit is to advertising on TikTok!
We interviewed, Alley Hassen, social advertising expert, join us to talk about TikTok Ads and how you can take advantage of the incredible opportunity that they offer brands and businesses.
To learn more about Alley, you can find her here:
[WEBSITE]: https://alleyhassen.com/
[FREEBIE]: go.alleyhassen.com/thunder
[INSTAGRAM]: https://www.instagram.com/alleyhassen_/
[TIKTOK]: tiktok.com/@alleyhassen
Why TikTok Ads?
TikTok has such a highly engaged audience and on average, people spend around 90-minutes per day on the app. Which is the equivalent of watching an entire movie.
This means that the audience themselves are highly engaged and the benefit of tapping into TikTok ads to reach these new and really engaged audiences on TikTok, has the potential to maximize your results and conversions!
Once you start advertising on TikTok, you’ll notice that there’s two different forms of ads.
- Promote Ads
- Spark Ads
So what’s the difference between the two?
First, let’s talk about Promote Ads:
If you are familiar with Facebook, you’ll be familiar with seeing the ‘boost’ button. This boost button is the equivalent to ‘promote’ on TikTok.
It allows you to get a taste in your mouth for the kind of success you could have with ads. It’s an incentivized, low risk way to see what could happen if you were to run ads and if you are hesitant to spend money on ads on TikTok, it’s a great opportunity to delve into advertising on TikTok.
And, there’s no backend system (or ad centre) that you need to worry about.
Next, let’s talk about Spark Ads:
A spark ad on the other hand is a video that lives on your profile or somebody else’s profile.
You can access this form of advertising through the ads centre.
It’s an interesting way to promote a post that already exists on TikTok!
What is the best way to get started with TikTok ads?
If you’re in a cold account, meaning that you just opened an Ads Manager in TikTok and are in the process of getting your account set up, the first thing you’ll want to think about is how to get TikTok to understand who is best suited to convert.
With this being said, don’t necessarily jump into purchase campaigns and lead generation campaigns right away, but rather, get data to show you who’s going to follow you and who’s going watch a whole video and who’s going to click through your ad.
So, if you have nothing in place, the best way to get started is to pay for community interaction, which will get your account over that 1000 person threshold, which allows you to add a link to your bio, which will be essential down the road.
Especially if you want to draw people to your link-in-bio organically, you can pay for community interaction to help you get to that following threshold.
Is there a video style that works better for TikTok Ads? Professional or Authentic?
If you are scrolling through TikTok and as a user you see something that’s really polished, you will immediately have a different taste in your mouth than if it looks super casual.
Both can yield results.
If you’re a brand who has professional video and don’t have time to create more video, use the professional brand assets you already have.
The go-to way to get results and discover what your data is saying works best, is to go ahead and create something that’s really native to TikTok against your polished, professional videos. Run a spark ad to these and see which one does better.
So it is, once again, figuring out what your audience likes, figuring out the hooks that work for your brand, the call-to-actions, the styles of video (authentic vs professional) and testing out the different variables.
What should you expect your ad spend to be when you’re getting started with TikTok advertising?
Overall, it comes down to your minimum ad spend a day, is going to be minimum $20 a day.
If you’re talking about monthly ad spend, the minimum would be $600 a month.
But what can that get you is the question.
Let’s say we’ve warmed up our account, and we’ve gotten results with community interaction, video views, and traffic.
The next step is then where should we land with ad spend?
If you really wanna find out what your cost per conversion is going to be (probably talking about purchase ads), how much is it going to cost to get somebody to purchase? And then how reliable is that going to be over a certain amount of time?
If you have started running ads, but need someone to take a look at your data and tell you the story that your numbers are telling you, consider getting an audit of your account done. You can contact Alley here to inquire about her auditing process: https://alleyhassen.com/
What’s the difference between Facebook Ads and TikTok Ads?
The one thing with TikTok Ads that is really obvious, and no one’s saying it as much as they need too, is the hook of your videos is the most important part of your video.
The script is also incredibly important if you’re going to script out your video content for your TikTok Ads. Especially for physical product brands, video really helps convey what it is somebody’s going to buy and why that’s going to make them feel something.
The main difference between TikTok ads and Facebook ads is that the former puts more emphasis on visuals, while the latter puts more focus on copy.
While Facebook ads are great for providing detailed product information, TikTok ads are better for conveying a brand’s personality and creating strong emotional connections with potential customers quickly.
But that’s not to say that Facebook Ads don’t have their place — if you already have a successful campaign running on Facebook, it may be worth sticking with that. Ultimately, the data will tell you which type of ad works best for your business.
What to do if you haven’t opened up the Link-In-Bio feature by hitting the 1,000 Follower Threshold yet?
One of the first milestones you can hit on TikTok, is to reach the 1,000 follower threshold to get access to your Link-In-Bio.
You can use a paid strategy to help you cross this threshold.
If you have money to spend on traffic, traffic gives you the results, data and information that video views will give you. That means people are going to click to your site, but you’re also going to get that data on who watched and how effective your videos are.
Data like:
Did one hundred people watch your video?
Did one hundred people watch one hundred percent of your video?
If you have a budget for video views and traffic, do both.
If you don’t have the budget, you can still analyze your video data through video views to see which videos are performing best and get a little bit of insight through video views.
Interested in learning more about how to effectively use TikTok Advertising for your brand or business?
Make sure to watch the full interview with Alley, right below. You’ll get access to learning:
- Is it better to pay for followers or views?
- What benchmarks should you pay attention to when you are getting started?
- A deeper dive into facebook ads vs tiktok ads.
- Best practices you can implement immediately to systemize your processes to creating content for TikTok ads.
- AND, how you can see immediate success using Alley’s tips and tricks!