The Number ONE TikTok Metric for Growth

If you manage a TikTok account, this post is for you. We’re gonna reveal the one TikTok metric that YOU should be focusing on when creating video content for TikTok.

TikTok is quickly becoming one of the hottest social media platforms with over 1 billion monthly active users. Most people think that the key to success on TikTok is gaining a ton of followers. But that’s not entirely true. While having a lot of followers is great, it’s not the most important metric that you should be focusing on.

Luckily, we have a few tips and tricks up our sleeve to help you increase this incredibly important metric.

This metric is called, “Watch Time”, and it’s the key to TikTok Success.

“Watch Time”, is defined as the total amount of time that users have spent watching your videos. And the reason watch time is so important is because it tells a TikTok algorithm that your videos are valuable and worth watching and worth recommending to others.

The more watch time you have, the more exposure your videos will get and the more likely you are to attract the right people to your account.

AND… if you’ve been struggling to grow your TikTok account or you’re not seeing the results you want, then this metric is absolutely key.

But why?

Well, watch time is what tells TikTok’s algorithm that your videos are worth showing to more people.

The more watch time you have, the more likely you are to show up in someone’s For You Page (FYP). Once you start gathering this data, you can learn important factors that contribute to growing your account organically, and also allows you to navigate if you are attracting the right target audience.

You see most people who use TikTok, who don’t just scroll through their feed mindlessly, they’re looking to be entertained, and the longer they watch your videos, the more likely they are to convert into a lead or a customer.

So how do you increase watch time?

Take a peek at this training, and we’ll share five tips to help you boost your watch time on TikTok!

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